For the Essilor Sun campaign, I collaborated with the creative team as Art Director Assistant and Graphic Designer, with the aim of giving visual form to a clear promise: Essilor® offers a wide range of corrective sun lenses, suitable for every activity and lifestyle.

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The design challenge was translating this versatility into a coherent communications ecosystem. I was responsible for developing the key visuals and promotional materials (brochures and leaflets), ensuring continuity between the physical media and the social media assets.

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The heart of my contribution focused on the printed Lookbook: a complex Editorial Design project, structured to present the entire technical collection with an aesthetic and engaging approach, elevating the product catalog to a true brand narrative tool.