Proposal for the rebranding of EGO - European Gravitational Observatory (Academic Project)

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The new visual identity of EGO (European Gravitational Observatory) is inspired by the infographic representation of gravitational wave data.

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Three moving circles represent the masses involved in the events: the outer circles indicate the original masses, and the central circle represents the resulting mass.

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The elements of the dynamic identity vary the size of the circles based on real data. Finally, the colors of the primary palette, black and orange, reference the first photograph of a black hole.